The influence of the press, and the need to develop press kits to promote your business, is directly correlated to the success of your business, product, or brand message. Electronic pop-songstress Rachel Beck has created an EPK that’s focused on her new album, Stronger Than You Know. A music EPK will focus on upcoming or recently released music. Was it written by a 10-year-old? Remember, it's the first impression that counts. The Tribeca film festival has an excellent library of EPK films, but instead of sifting through them yourself, we’ve picked and analyzed standouts below. This could be in a list, providing a few easy-to-read stats. Website Tips, Music Marketing & Promotion.
It should include specific information about your music that is easily picked up by the press.
Input the text you think will resonate with your target audience. Keep 100%. Sell music & merch directly to your fans.
For musicians, signing up to Lastminutemusicians.com is an easy way to secure bookings, without having to worry about paying commission. A good place to start is with your band's biography and short description. It doesn’t waste time with a overly complicated synopsis, instead boasting what made the film different. The same goes with EPKs. A big following and great engagement on social media can boost your chances of a booking. Get up and running fast with streamlined implementation and solution building to address your immediate business needs.
Tailor this bio text to the music you want to promote, then add in other tidbits of information. You can also create an EPK for past music that you want to highlight. Enjoy!
But how often do you scroll through Facebook and immediately move on when a video ad pops up? Large companies, like Microsoft and BuzzFeed, have created press kits in the past in an effort to promote a new product or establish buzz within their own industry, which has proven to be a successful marketing tactic. Time is Illmatic (Feature Length Documentary), Filmsourcing - sharing filmmaking resources. It’s always a good idea to start a biography with a recent press quote, if you have one.
Use the "Our Story" section on our free EPK template for this section.
If your new album sales send you to the top of the charts, or you get a great review from a music blogger, add that to your EPK. Adobe Spark Page allows you to create a media or public relations campaign that can grow and develop your brand.
A good EPK can get you to festivals, boost your crowdfunding and land you a distribution deal. Here are a few examples of what the festivals and distributors think about EPKs and press kits. You don’t want a music reviewer or blogger to have to scroll endlessly to find it. The good news is, you can do both. Add a paragraph or two that will be easy to copy and paste if someone is writing about you and your new music.
When you’re planning to promote new music, it’s a good idea to get a few new photos ready for press.
If you have a new album, add the lead single or best track to your EPK. Read our privacy policy. Find your angle and built your EPK around it. Try creating a Dropbox link that you can send, or have a function to make it downloadable from your website.
Make it easy to contact you, either with a contact form or an email address. Promoters and agents (before anything else!) We’ve found that less is often more and giving just enough to perk interest can lead to another conversation where producers and distributors can just ask for more information or ideally the film itself. Is the text divided up into bite-sized chunks?
For original acts, while storyboarded music videos can look fantastic, when it comes to your EPK, a live video of you performing will be of much more use to any promoter or potential manager.
For function bands, this consists of a promotional video. Some people will want to not only listen to your music this way, but also see that you’re active on these platforms. Tailor this free, customizable template to your blogging needs to pitch your blog to established brands or large businesses, and support your personal brand or background. “Housebound” website “51 Degrees” website “This is where I leave you” website “That Sugar Film” movie website “Jake” movie website “Of Many” movie website, Kiosk (Short Animated Film) Time is Illmatic (Feature Length Documentary) Traitors (Feature Length Drama) Zero (Short Animated Film) PELO MALO – Bad Hair, “The Festival prefers to receive as much material as possible electronically. Adding some extra details for your fans is a nice touch. 28 Best EPK Electronic Press Kit images Professional of epk template download with 236 x 333 pixel pics source : pinterest.com. Join free and download two free sample EPKs from our members area.
The first element you'll add to your electronic press kit is a title and a subtitle.
Learn More About Smartsheet for Marketing. Millions of $ in royalties paid out to artists just like you. “Steve Swasey, vice president of Netflix corporate communications, says that for independents to get picked up by his company for distribution, they need a mixture of some or all of the following: queue demand, critical appeal, sizeable audience appeal, buzz, and film festival premieres. The difference is like going on Dragons Den hoping to sell one prototype to one of the dragons, versus trying to convince them to produce, promote and sell thousands of copies. Any testimonials from other figures in the industry are also a good thing to include.
Whether you’re drumming up business for your band or trying to win new clients for your company, Adobe Spark Page lets you create an electronic press kit that will set you or your organization apart from the competition. Next to your EPK, your film trailer should be your greatest asset in selling your film. Is it Colin Firth? No matter what great things you have to say, nothing sets your project apart than a ringing outside endorsement. Does your film star a important British actor? A press kit offers a perfect platform to document and promote your brand in an easily-accessible, informative, yet attractive way. If you have other members of your team, list out their positions and contact information as well. When set up in pre-production, your movie website can be a powerful tool for marketing, fundraising and pitching your film idea to possible collaborators.
By spending pages outlining the characters and cast, we appreciate the process way more. But the basics are simple and the varied types of social media advertising are some of the best ways for brands to engage ... Up Next: The Producer’s Guide to Film Production Insurance →, How and Why To Make Facebook Video Ads That Work, Learning from the Best Marketing and Advertising Campaigns of 2020. Then, add your artist info for any streaming services you are active on, such as Spotify or Apple music. Super easy to use! While having a lot of Facebook likes or Twitter followers may look impressive, the most important thing to have on social media is an audience that engages with what you post and is likely to turn up to your shows.
Double-check the fonts and colors you are using. Think about what makes your production special or unique. An electronic press kit (EPK), sometimes called a digital press kit, allows a business or individual to present their services or products in a mobile, easily accessible way. What is an EPK? Mora recommends creating a basic press kit, both online and in paper form, and launching an online and traditional public relations campaign. An EPK is short for electronic press kit, so, naturally, it’ll all be digital and online. Follow along with our movie press kit template which provides a unique page for reviews and praise. Catch the attention of industry & media with a professional electronic press kit that showcases your music.
An EPK is short for electronic press kit, so, naturally, it’ll all be digital and online. Pick the most relevant achievements, and make it sound impressive. As new media platforms have taken up a huge percentage of our collective cultural experience, social media advertising has become a legitimate, prominent, and cost-effective way to reach consumers. Beyond your essentials, only feature crew members with previous screen credits or impressive award wins. You can’t make a film without watching countless films before. Ithink we can agree that the ads are oftentimes the most exciting and emotional posts on social media. If you’ve been raking in serious awards, a long list looks impressive. Let us know in the comments. It gives promoters, radio DJs, venue bookers, music writers and podcasters all they need to know.
If you’re still unsure about what an EPK for musicians might look like, here are a few examples to check out.