Nike contested the allegation, saying there was no new deal with Vick, but rather an agreement to continue supplying him with their products. Last on this list of highest paid celebrity endorsements is the extremely marketable David Beckham. During the late 1990s the Spice Girls became the face of Pepsi with the tagline “Generation Next,” inspired by their song Move Over from their album Spiceworld. Madonna’s controversial “Like a Prayer” was the song that carried her 1989 commercial. Cindy Crawford is recreating her 1992 Pepsi commercial for Super Bowl LII, but she’s not the only one with unforgettable ads. This is a pretty clear win for the company, so we are classifying this as a Catherine Zeta Jones success story. With marketing being such a huge part of a businesses success, in fact it is possibly the most important aspect of a successful business, it’s no wonder that these big name companies are willing to shell out millions in exchange for a celeb endorsement to help boost their brand… and boost their brand they do. Brooke Shields – Calvin Klein Jeans (1980) 3. During the 1960s, Joanie Sommers sang two popular commercial songs ("It's Pepsi, for those who think young" and "Now you see it, now you don't, oh, Diet Pepsi") for Pepsi-Cola that were run in commercials and for which she came to be often referred to as "The Pepsi Girl." … I’ll never forget 2001, the year in which Britney Spears traveled through time and closed her truly unforgettable Pepsi commercial with the line of the century: Pepsi, for those who think young! A considerable win for both parties, Jay Z and Samsung both benefited hugely from this marketing ploy in many ways. In 1998, the group Spice Girls have been spokeswomen in the international campaign. In 1996, it was revealed that the exclusive Gifford line was actually being manufactured by children in sweatshops in Honduras. The ad, in which protesters danced and smiled and cracked the occasional Pepsi, culminated in a scene where Jenner—a white model, arriving from a photo shoot—bridged the divide by offering a soda to a grinning police officer. Red flags were initially raised about Fogle in 2007, when a journalist approached law enforcement with claims that Fogle had made about having sex with underage girls. The Pressures of Being a Political 'First', Amy Coney Barrett and the Myth of the Working Mom, The 20 Most Iconic Coats in Movie History. In 2017 Pepsi attempted to conjure the zeitgeist in one of its ads, by making reality star Kendall Jenner the peacemaker between protesters and law enforcement, at a rally obviously alluding to the Black Lives Matter movement. Since summer 2009, Inna is the spokeswoman in Romania, Moldova and secondly in Bulgaria, Hungary and Serbia. But, let's lighten the mood a little, shall we? It’s been 15 years since Beyoncé topped the charts with “Crazy in Love.” Here’s a reminder of her dominance. Due to the livery's association with one of Suzuki's riders, the Texan, Kevin Schwantz, riders today are still producing their own replicas as tribute. 12 Pepsi Commercials That Were Actually Good Beyoncé, Britney Spears, Enrique Iglesias and Pink. As Stephanie Strom for the New York Times wrote in 1996: “Celebrities make millions lending their names to enterprises they rarely visit in industries they know little about. You may be able to find more information about this and similar content at piano.io. It seems we’re always fascinated to see which brands pair up with certain celebrities. Unfortunately Subway was also his downfall. “No one is finding joy from Pepsi at a protest,” said Elle Hearns, the executive director of the Marsha P. Johnson Institute and a former organizer for Black Lives Matter. 12 Top Celebrity Endorsements of Brands & … Cue wink. Harper's BAZAAR participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. The brand even took Armstrong’s name off of a Beaverton, Oreg.,-based fitness facility. In Australia, the trend has been to use local Australian celebrities to promote Pepsi including Kylie Minogue, Jennifer Hawkins (Miss Universe 2004), Holly Valance, Harry Kewell, Delta Goodrem, Mark Philippoussis and several others including New Zealander Sonny Bill Williams. PepsiCo introduced jingles impossible to extricate from one's head (" muncha-buncha Fritos go with lunch! Joan Crawford was married to PepsiCo president Alfred Steele from 1955 to 1959 (his death), and was advertising executive and board of directors member from 1959 to 1973. Shortly after the assault charges came to light, Nutella—once declared as the former player’s “favorite spread”—decided to part ways with Bryant, a move it claimed had nothing to do with his legal trouble. In India, Pepsi first used Aamir Khan, model turned actress Mahima Chaudhary and model and ex-Miss World Aishwariya Rai to promote its product. Chanel is an iconic brand worldwide, so what better celeb to endorse the company perfume line, “Chanel No. Since 2001, Pepsi has served as sponsor for Gordon in at least two races per season.[3]. Basketball players and company endorsements go together like bread and butter, so it seems only natural that Lebron James would sign on with one of the biggest sports apparel companies in the world: Nike. What's better than one Beyoncé A whole load of Beyoncés with bits of mirror stuck in their hair, that's what.

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