Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Just because a website makes content for a specific audience – say women or baby boomers – doesn’t mean that other groups won’t find and consume it too. The research from GlobalWebIndex in their social media trends 2020 report shows how social media informs purchase decisions. Demographic segmentation allows you to get more specific with your marketing strategies. What is the overall popularity of social media compared to internet use globally? Twice yearly, Datareportal update their massive global compendium of stats which gives some great insights into the world of social media. Facebook ranks second in platform usage after YouTube. The percentage of men and women using LinkedIn is relatively similar. Companies that use Quantcast Measure – known to us as “quantified” sites – include about half of all major websites, including sites like BuzzFeed, The Onion, Yelp, and Stack Overflow. | © Copyright 2020 Sprout Social, Inc. All Rights Reserved. With a total of 330 million global monthly users, 262 million are outside the US. They also made up a large percentage of visitors at little league websites like eTeamz and track and field statistics website MileSplit. This compilation shows the importance of messenger applications like WhatsApp, Facebook Messenger and WeChat. A 2020 Children and parents: media use and attitudes report published by OfCom (UK) is interesting if your business is involved in marketing to children or youth markets or you want to understand future adult use of social media. Is the same true for older generations? The Social Media Marketing toolkit contains: Start your Digital Marketing Plan today with our Free membership. As a primarily professional networking social media platform, it makes sense that the platform would reflect the current workforce. Resources on everything from viewability to audience insights and measurement. Zero Hedge Follow Message. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Explore our Social Media Marketing Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), top 10 digital marketing statistics sources, marketing to millennial and Gen Z age groups, 2020 Children and parents: media use and attitudes report, benchmarks of social media engagement metrics, Digital marketing and E-commerce books and support materials including a digital marketing glossary, Please connect on LinkedIn to receive updates or ask me a question, Social media adoption and usage statistics, 10 common social media marketing mistakes, Smart Insights (Marketing Intelligence) Ltd. Q1. Q6. Conservative 101, a conservative news and opinion website, wins the gold for largest concentration of senior traffic with nearly 40% of web visitors over the age of 65. Parents tend to make up the biggest share of web traffic for education and homework help websites like Grade Saver and Math-Aids. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Photo of the author, Jenn Chen The website with the largest percentage of visitors making more than $150,000 annually was The Real Deal, a website with news about the New York City, Los Angeles, and Miami real estate markets. What are the different engagement metrics based on consumer behaviour when using social media? | Clearly, millennials are using the internet for entertainment. Mostly women? Zulily and BlogLovin take home the award for the greatest percentage of female visitors, while New Arena and Covers, sports and sports betting websites, take home the gold for having the most male audience. This is supported by observed interaction rates. When choosing a website to advertise on, looks can be deceiving. The number one website reaching a parent audience is USA Test Prep, a curriculum resource and standardized test preparation subscription service. Notably a monumental increase in online and digital activities. Towards the end of 2019, the network reported 210 million daily active users on its site. It is no surprise that shorter videos are more likely to engage with the average time vised typically around one quarter to one third even for shorter videos. Gizmodo Media Group – which owns Deadspin, Kotaku, and Jezebel – has the millennial market in hand, while conservative news sites like Conservative 101 and Freedom Daily pull in the most senior citizen web traffic. This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: In addition to business as usual questions, a special report by Datareportal looks at changes in social media usage during the COVID-19 lockdown period. We took a look at the age breakdown of the top 25 sites with the most senior citizen traffic to get a better idea. How do social users interact with brands when selecting products and services? Do Not Sell My Personal Information. While women tended to make up the largest portion of web traffic on lifestyle and entertainment websites, men made up the biggest chunks of web traffic on sports and finance websites. As the social space is constantly changing, it’s handy to know updated statistics as you revisit your decisions and tailor content to the way your audience uses different platforms. Would you be surprised with what you found? For these rankings, we looked at the top 500 quantified websites in the U.S., ranging from 8 million to 3 billion pageviews per month. Become a Priceonomics customer. Companies that use Quantcast Measure – known to us as “quantified” sites – include about half of all major websites, including sites like BuzzFeed, The Onion, Yelp, and Stack Overflow. Just because a website makes content for a specific audience – say women or baby boomers – doesn’t mean that other groups won’t… 2.5K Posts karma: 2532 Comments karma: 0 Correctly predicted forecasts: 1. Mostly women? Compare these to your patterns of posting and consider how you could post differently. Men dominated the traffic on finance websites, such as stock visualizers Finvizand StockCharts, and stock forum StockTwits. In May this year, Gen Z and millennials, together with digital consumers in the MEA and Latin America, have been the driving force behind recent increases in social media consumption. Overall, websites with the largest share of senior visitors tended to be news websites, particularly those leaning to the far right, like Freedom Daily and US Herald, or far left, like Truth Examiner. Each network tends to have a ‘sweet spot’ for frequency based on their algorithms. In terms of gender, 43% of women use Instagram while 31% of men use it. Subscribe to our newsletter and get social media resources sent to your inbox. The breakdown of demographics by age include: Facebook’s user base and reach is global making it very easy for many brands, even those with an international social presence, to find their target audience on the network. How to create content marketing that performs. User demographic statistics for any social media network are an essential piece of data for any marketing strategy. 31. Facebook, with more than 1.8 billion monthly active users, remains the world’s most popular social network, by far.If the social media giant were a country, it would be much bigger than China.But although it's in several major markets – including China – and a few medium-sized and smaller ones too, Facebook doesn’t dominate the social landscape. Twelve percent visit daily and 23% visit several times a week. What sites do parents tend to visit? Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights.

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